App Central: India's First App Store by Airtel

Downloading application from the app stores is not always easy, when you are planning to purchase paid application, fist you have to find compatible application for your handset
and check for the best deal and you have to go to either product for purchase where have to use online payment method and  formalities.

Country like India, where users of premium mobile is limited and using credit card for purchasing application is not that preferable .Bharti Airtel Asia’s leading integrated telecom giant has come up with India’s first App store called as “App Central” where VISA/Master cards or any other online payment methods are not required for purchasing application from online store . Amount will be deducted directly from user’s mobile account balance.
App Central can be access directly from Airtel Live or by sending SMS (app to 54321) which is absolutely toll free number.App central is offering more than 1250+ applications on 25 categories, that covers from business to social networking and from games to utilities. Offered price range start for application starts from 5 INR . Those who wants to try this service out can start with free applications. App central is having around 20% of application target for religion and regional users.

Last but not the least , subscription option will give user to subscribe the application usage on daily, weekly or monthly basis .From  purchase history user can redownload application in case application is deleted ,without paying extra bucks.

Bharti Airtel has definitely raise the bar of competition by adding app central to their portfolio and will get advantage of early starter in race.

By : Dharmesh Patel